Improving Pharma Sales Force Effectiveness: Strategies and Best Practices
Pharmaceutical sales force effectiveness is critical to the success of any pharma company. Sales representatives play a vital role in building relationships with healthcare professionals and promoting new products. However, with increasing competition and changing healthcare regulations, the traditional methods of pharmaceutical sales are becoming less effective. Therefore, it is essential for pharma companies to adopt new strategies and best practices to improve the effectiveness of their sales force.
The main objective of this conference is to identify the key strategies and best practices that pharma companies can use to improve the effectiveness of their sales force. The specific objectives include:
Identifying the key factors that impact pharmaceutical sales force effectiveness
Analyzing the current challenges faced by pharma sales representatives
Identifying the best practices and strategies used by successful pharma companies to improve sales force effectiveness
Developing a set of recommendations that pharma companies can use to improve their sales force effectiveness
The agenda of this conference has been developed through a literature review and analysis of the latest research studies, industry reports, and best practices in the pharmaceutical industry. Additionally, interviews with industry experts and sales representatives will be conducted to gain insights into the current challenges and best practices in pharmaceutical sales.
This conference will provide pharma companies with a comprehensive overview of the key strategies and best practices that can be used to improve the effectiveness of their sales force. The recommendations developed from this study will be practical and actionable, and can be easily implemented by pharma companies of all sizes.
In conclusion, improving the effectiveness of the pharmaceutical sales force is critical for the success of any pharma company. By adopting the right strategies and best practices, pharma companies can increase sales revenue, build strong relationships with healthcare professionals, and ultimately, improve patient outcomes.
Business development Managers
Training and development Managers
As an attendee of a Pharma Sales Force Effectiveness conference, you can expect to achieve several benefits, such as:
- Enhancing your knowledge: You will learn about the latest trends, strategies, and best practices in pharmaceutical sales force effectiveness. You will gain insights into the challenges faced by sales representatives and how to overcome them.
- Networking opportunities: You will have the opportunity to network with industry experts, sales representatives, and other professionals. This will help you build relationships and establish connections that can be useful for your career.
- Skill development: You will gain new skills and knowledge that can be applied in your work. This will help you improve your performance and contribute more effectively to your organization.
- Keeping up-to-date with industry developments: You will learn about the latest developments in the pharmaceutical industry, such as new products, regulations, and market trends.
- Exploring new opportunities: You may discover new opportunities for your career, such as job openings or partnerships with other organizations.
Overall, attending a Pharma Sales Force Effectiveness conference can help you enhance your knowledge, skills, and network, and keep up-to-date with the latest developments in the pharmaceutical industry.
Who Should Attend?
The Pharma Sales Force Effectiveness & Automation Conference would be an ideal platform for companies that are involved in pharmaceutical sales and marketing, as well as those that provide related products and services, to sponsor the event. Some potential sponsors could include:
Medical device manufacturers
Marketing and advertising agencies
Sales force automation software providers
Market research firms
Professional associations and societies
Healthcare technology providers
Training and development companies.
- Showcase their products and services to a targeted audience
- Demonstrate their expertise in the pharmaceutical industry
- Network with industry professionals and potential customers
- Build brand awareness and enhance their reputation
- Gain insights into the latest trends and best practices in pharmaceutical sales force effectiveness and automation.
Overall, sponsoring the Pharma Sales Force Effectiveness & Automation Conference can provide companies with an excellent opportunity to promote their brand and establish themselves as thought leaders in the pharmaceutical industry.
09.45 am - Panel Discussion - Decoding Customer Engagement Model
The Panellist will discuss the latest trends, the impact of digital engagement, medical events, the value of data, and collaboration between sales, medical and marketing.
11.30 am - Panel Discussion- Data and Insights to Drive Commercial Excellence
- Sales and Marketing in pharma have often operated independently, making it challenging to build a cohesive commercial strategy.
- How data and insights can help overcome silos to orchestrate engagement and become genuinely customer-centric.
12.15pm - Strategizing and Executing Omni channel to Deliver Value to Marketers
How marketers can drive growth through Omni channel marketing strategy?
14.15 pm - Panel Discussion: India Specific CRM Needs to Drive Medical Sales Representative's Effectiveness
- CRM as a platform enables you to provide the right insights to your field force, no matter how complex.
- What are the Industry Expectations from an Ideal CRM!
14.45 pm - Presentation: Empowering Teams to Achieve Marketing Excellence in Pharma
- Digital engagement requires marketers to develop advanced capabilities to deliver targeted, high-quality content in the shortest possible time
- Insights on unlocking the power of digital asset management
15.15 pm - Presentation -Augmenting Your Physical and Virtual Compliant Events
- Physical events are regaining momentum and companies have also accelerated their adoption of digital programs to host virtual events at scale.
- How to optimise physical and virtual compliant events?
16.20 pm - Panel Discussion: Marketing in the Digital Age - Barriers, Opportunities & Capabilities
- The pharma marketing landscape has progressed considerably.
- How pharma companies engage with HCPs with different volume and variety of content.